From August 7–9, 2026, the community comes together once again for one of South Simcoe’s most anticipated summer celebrations — the Alliston Potato Festival. This three-day event is more than a festival; it’s a powerful showcase of local pride, family fun, and community connection — and it’s the perfect opportunity for businesses to be seen, celebrated, and remembered.

Each year, thousands of visitors head to the Alliston Fairgrounds to enjoy live entertainment, midway rides, vendors, family activities, amazing food, and the signature traditions that make this weekend so special. Our audience is diverse, engaged, and loyal — families, residents, visitors, and returning supporters who value the businesses that invest back into their community.

Sponsoring the Alliston Potato Festival puts your brand front and centre in a high-energy, positive environment where people are ready to explore, shop, and support local. Whether you’re a small business looking to strengthen community ties or a larger brand aiming to expand your reach across South Simcoe, our sponsorship opportunities offer meaningful visibility before, during, and after the event. From on-site recognition to digital promotion and print exposure, sponsors become part of the festival experience.

One of the most powerful ways to increase your visibility is through our 36-page Official Festival Program. Distributed throughout South Simcoe and during the festival weekend, this keepsake program is packed with schedules, highlights, and community content — and it goes home with attendees, giving your business exposure long after the festival ends. Advertising in the program connects you directly with a local audience that appreciates businesses that show up for the community.

Beyond marketing, sponsorship is about impact. Your support helps fund family programming, entertainment, attractions, volunteer support, and the continued growth of a festival that has become a cornerstone of the region.